Why the Proof of Performance Is at the Center of Marketing at Mars – Adweek


Adweek
Why the Proof of Performance Is at the Center of Marketing at Mars
Adweek
As brands’ call for transparency nears a crescendo, Mars global CMO Andrew Clarke is looking for something even more tangible—evidence. For Clarke, as the media and marketing landscape becomes increasing crowded with messaging, having that proof …

Source: marketing – Google News

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