Blue Apron’s IPO was an elaborate marketing stunt – Quartz


Quartz
Blue Apron’s IPO was an elaborate marketing stunt
Quartz
Caterers walked around Broad Street, just outside the New York Stock Exchange in Manhattan, passing out steak on lattice potato chips and tiny chicken burgers. People lined up beside booths shaped like giant cardboard Blue Apron boxes to sample ramenĀ …

and moreĀ >>

Source: marketing – Google News

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